Sales Executive – Corporate & Government Group and Business Travel Market – The Westin Edmonton – Canada

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Job Number 20003727
Job Category Sales and Marketing
Location The Westin Edmonton| 10135 100 St NW| Edmonton| Alberta| Canada

Brand Westin Hotels & Resorts
Schedule Full-time
Relocation? No
Position Type Management
Start Your Journey With Us
At Westin| we are committed to empowering the well-being of our guests by
providing a refreshing environment| thoughtful amenities| and revitalizing
programming to help ensure that they leave feeling better than when they
arrived. We recognize that travel can be disruptive to our guests’ well-being|
and we’re energized to assist as partners in helping them maintain control and
soaring above it all while on the road. Everything we do is designed to help
guests be at their best| and they appreciate our supportive attitude|
anticipatory service and extensive knowledge on how to best assist them
throughout their stay. We are looking for dynamic people who are excited to
join the team and ready to jump into any situation to give a helping hand. If
you’re someone who has is positive| adaptable and intuitive| and has a genuine
interest in the well-being of others around you| we invite you to discover how
at Westin| together we can rise.

JOB SUMMARY

Handles customer inquires and acts as the on-property liaison for group sales
within the pre-defined peak room parameters for Property Sales. Contracts and
closes group business in addition to conducting site inspections. Verifies
business is turned over properly and in a timely fashion for quality service
delivery. Achieves group revenue goals by actively up-selling each business
opportunity to maximize revenue opportunity. Implements the brand’s service
strategy and applicable brand initiatives in all aspects of the sales process
and drives customer loyalty by delivering service excellence throughout each
customer experience.

CANDIDATE PROFILE

Education and Experience

Required:

• High school diploma or GED; 4 years experience in the sales and marketing|
guest services| front desk| or related professional area.

OR

• 2-year degree from an accredited university in Business Administration|
Marketing| Hotel and Restaurant Management| or related major; 2 years
experience in the sales and marketing or related professional area.

Preferred:

• Large group sales experience.

CORE WORK ACTIVITIES

Managing Sales Activities

• Handles customer inquiries and acts as the on-property liaison for group
sales within the pre-defined peak room parameters for Property sales.

• Achieves group revenue goals by responding to incoming group/catering
opportunities for the property that are within the pre-defined peak room
parameters.

• Understands the overall market (e.g.| competitors’ strengths and weaknesses|
economic trends| supply and demand etc.) and knows how to sell against them.

• Closes the best opportunities for the property based on market conditions
and property needs.

• Uses negotiating skills and creative selling abilities to close on business
and negotiate contracts.

• Achieves group revenue goals by actively up-selling each business
opportunity to maximize revenue opportunity.

• Partners with the sales team to identify new group/catering business and
achieve personal and property revenue goals.

• Acts as the on-property liaison for group events over the Group Sales peak
room parameters of the Sales Office.

• Develops group sales revenue and operation budgets| and provides forecasting
reports.

• Works with the management team to create and implement a group
sales/marketing plan addressing revenue| customers| and market.

• Assists with selling| implementation| and follow-through of group sales
promotions.

• Attends pre- and post-convention meetings to understand group needs| obtain
feedback on quality of product (e.g.| rooms| meeting facilities and equipment|
food and beverage)| service levels| and overall satisfaction.

• Provides accurate| complete| and effective turnover to Event Management.

• Executes and supports Marriott’s Customer Service Standards and hotel’s
Brand Standards.

• Conducts site inspections| as required.

• Monitors same day selling procedures to maximize room revenue and control
hotel occupancy.

• Executes and supports the operational aspects of business booked (e.g.|
generating proposal| writing contract| customer correspondence).

• Participates in and practices daily service basics of the brand

• Verifies that the property implements a seamless turnover from sales to
operations and back to sales while consistently delivering high level of
service.

• Monitors the effective resolution of guest issues that arise as a result of
the sales process by creating mechanisms to channel issues to property
leadership and/or other appropriate stakeholders.

• Performs other duties| as assigned| to meet business needs.

Building Successful Relationships

• Develops relationship with existing and new customers to enable future
bookings through sales calls| entertainment| FAM trips| trade shows| etc.

• Develops relationships within the community to strengthen and expand
customer base for group/catering sales opportunities.

• Partners with Event Management and/or Operations in providing a customer
experience that exceeds the customer’s expectations.

• Executes exemplary customer service to drive customer satisfaction and
loyalty by assisting the customer and verifying their satisfaction before and
during their program/event.

• Implements the brand’s service strategy and applicable brand initiatives in
all aspects of the sales process and drives customer loyalty by delivering
service excellence throughout each customer experience.

• Serves the customer by understanding their needs and recommending the
appropriate features and services that best meet their needs and exceed their
expectations| while building a relationship and loyalty to Marriott.

• Gains understanding of the property’s primary target customer and service
expectations; serves the customer by understanding their business| business
issues and concerns| to offer better business solution both prior to| and
during| the program/event.

Strong business acumen and a strong understanding of the Corporate Group| Government Group| and Business Travel segments

Ability to solicit| prospect| uncover and secure new opportunities within the core segments for the property. This includes the ability to further develop relationships with key stakeholders in the market.

Effectively manage time in order to further grow and develop our share of Business Travel volumes in the calendar year while achieving established goals in all segments

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