Field Marketing Online Merchandising Sr. Analyst – DELL – Canada


Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Field Marketing Online Merchandising, Sr. Analyst on our Canada Marketing Team in Toronto, ON.

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.


Analyzes customer needs to determine the appropriate e-business solution
Develops plans and schedules based on prioritization including requirements, tasks, review points and reporting
Delivers and maintains a superior online customer experience
Measures and manages activities against key KPI’s. Delivers programs to meet core financial goals
Applies deep understanding of emerging online demand generation programs site search strategies to increase revenues and enhance the customer experience
Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs
Applies deep understanding of emerging online demand generation programs focused on affiliate marketing, shopper channels and email marketing
Works with the development team for implementation and testing of all new functions/features
Forms online content partnerships, measures web usage/trends and manages vendor relationships

Excellent analytical capabilities
Robust merchandising/copywriting abilities
Demonstrated ability in solving problems quickly
Project management (PMP Certification)
Strong Technical knowledge
Typically requires 5+ years of related experience with a Bachelor’s degree

We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.

If you want to play a driving role in shaping marcom strategy for ground-breaking products, this is your opportunity to develop with Dell.