Job Number 19001BJE
Job Category Reservations
Location Canada Regional Office| 2425 Mathewson Blvd. E| Suite 100|
Mississauga| Ontario| Canada
Position Type Non-Management/Hourly
Start Your Journey With Us
Marriott International is the world’s largest hotel company| with more brands|
more hotels and more opportunities for associates to grow and succeed. We
believe a great career is a journey of discovery and exploration. So| we ask|
where will your journey take you?
This is a contract role through Dec 31| 2019 with a possible extension.
The Social Media Specialist is responsible for the daily coordination of hotel
level social media programs for a multi-brand portfolio of properties within
the Americas BMD organization| and in alignment with strategies defined by the
Director of Social Media Services. This position reports to the BMD Director
of Social Media Services and is accountable for providing comprehensive social
media services inclusive of Agency-led content review and creation| UGC
content curation| paid advertising| reputation management and community
building. The Social Media Specialist acts as the main point of contact for
the hotels and is the liaison between the social media agency account managers
and internal teams| ensuring all deliverables are met and tactics are executed
on time. This position is responsible for setting hotel program strategy|
defining expectations| providing performance reports and ensuring the highest
level of service is delivered.
Education and Experience
4-year degree from an accredited university in Business Administration| marketing| hospitality management or related field required.
1-3 years of relevant professional experience in brand activation or marketing services support; media| partnerships and promotions| demonstrating progressive career growth and pattern of exceptional performance.
1-3 years social media experience preferred| hotel property experience| hotel field marketing experience| or related experience a plus.
Strong understanding of strategy pull-through| online marketing initiatives| emerging technologies and social media best practices
Demonstrated experience with project management and reporting capabilities
Prior experience working with agencies preferred; primarily in a property services/account services role.
Excellent communication skills| demonstrated poise| tact and diplomacy.
Organized| detail-oriented and deadline sensitive; takes initiative and anticipates needs.
Demonstrated ability to balance the interests and demands of multiple stakeholders.
CORE WORK ACTIVITIES
Develops a comprehensive social media marketing strategy in partnership with the social media agency and the on-property team to drive awareness of hotel| increase guest engagement| and grow traffic to the hotel website.
Ensures marketing programs provide a cohesive social media strategy through the activation of brand-level initiatives| implementation of property specific content and pull-through of destination campaigns.
Collaborates with internal stakeholders such as the BMD account managers and digital client services managers on integrating social media into broader business strategies and campaigns.
Provides day-to-day management of social media profiles| including managing editorial calendar and approval processes| monitoring engagements| oversight of paid social media campaigns| reporting on social media metrics and continuous optimization/improvements.
Works with agency partners to guarantee program tactics are executed on-time and at a high-quality.
Builds and maintains long-term relationships with new and existing properties through open communication; Schedules and leads property discovery| strategy building and reporting calls throughout the year.
Researches social media opportunities for all market segments: business transient| leisure| group catering and food and beverage.
Assists with content seeding efforts.
Trains and reports on social media tool usage at the regional and hotel level (ie Sprinklr and Hyp3r)
Verifies adherence to Corporate Advertising and Marketing Communications standards| brand standards| and format guidelines.
Oversees photo and video shoots to ensure shot-list captured for social media use
Attends and review internal training materials as needed
Keeps apprised of all relevant client| industry and market developments.
Verify marketing information provided to the properties is accurate| complete| timely| and enables hotels to meet or exceed guest expectations.
Analyzes information and evaluates results to choose the best solution and solve problems.
Perform other duties| as assigned| to meet business needs.
Responds to ad-hoc requests.
Maintains positive working relations with hotel stakeholders| internal customers and cross-department teams.
Provides feedback to continually improve work processes and systems that support program execution.
Attends training and conferences to increase subject matter expertise and deepen skills; Actively seeks out opportunities to learn more about the digital industry.
Manages time effectively and presents ideas| expectations and information in a timely| concise| organized manner.