Part Time Social Media Specialist (Contract) – Canada Regional Office

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Job Number 19001BJE
Job Category Reservations
Location Canada Regional Office| 2425 Mathewson Blvd. E| Suite 100|
Mississauga| Ontario| Canada
Brand Corporate
Schedule Part-time
Relocation? No
Position Type Non-Management/Hourly

Start Your Journey With Us
Marriott International is the world’s largest hotel company| with more brands|
more hotels and more opportunities for associates to grow and succeed. We
believe a great career is a journey of discovery and exploration. So| we ask|
where will your journey take you?

This is a contract role through Dec 31| 2019 with a possible extension.

JOB SUMMARY

The Social Media Specialist is responsible for the daily coordination of hotel
level social media programs for a multi-brand portfolio of properties within
the Americas BMD organization| and in alignment with strategies defined by the
Director of Social Media Services. This position reports to the BMD Director
of Social Media Services and is accountable for providing comprehensive social
media services inclusive of Agency-led content review and creation| UGC
content curation| paid advertising| reputation management and community
building. The Social Media Specialist acts as the main point of contact for
the hotels and is the liaison between the social media agency account managers
and internal teams| ensuring all deliverables are met and tactics are executed
on time. This position is responsible for setting hotel program strategy|
defining expectations| providing performance reports and ensuring the highest
level of service is delivered.

CANDIDATE PROFILE

Education and Experience

4-year degree from an accredited university in Business Administration| marketing| hospitality management or related field required.

1-3 years of relevant professional experience in brand activation or marketing services support; media| partnerships and promotions| demonstrating progressive career growth and pattern of exceptional performance.

1-3 years social media experience preferred| hotel property experience| hotel field marketing experience| or related experience a plus.

Strong understanding of strategy pull-through| online marketing initiatives| emerging technologies and social media best practices

Demonstrated experience with project management and reporting capabilities

Prior experience working with agencies preferred; primarily in a property services/account services role.

Excellent communication skills| demonstrated poise| tact and diplomacy.

Organized| detail-oriented and deadline sensitive; takes initiative and anticipates needs.

Demonstrated ability to balance the interests and demands of multiple stakeholders.

CORE WORK ACTIVITIES

Develops a comprehensive social media marketing strategy in partnership with the social media agency and the on-property team to drive awareness of hotel| increase guest engagement| and grow traffic to the hotel website.

Ensures marketing programs provide a cohesive social media strategy through the activation of brand-level initiatives| implementation of property specific content and pull-through of destination campaigns.

Collaborates with internal stakeholders such as the BMD account managers and digital client services managers on integrating social media into broader business strategies and campaigns.

Provides day-to-day management of social media profiles| including managing editorial calendar and approval processes| monitoring engagements| oversight of paid social media campaigns| reporting on social media metrics and continuous optimization/improvements.

Works with agency partners to guarantee program tactics are executed on-time and at a high-quality.

Builds and maintains long-term relationships with new and existing properties through open communication; Schedules and leads property discovery| strategy building and reporting calls throughout the year.

Researches social media opportunities for all market segments: business transient| leisure| group catering and food and beverage.

Assists with content seeding efforts.

Trains and reports on social media tool usage at the regional and hotel level (ie Sprinklr and Hyp3r)

Verifies adherence to Corporate Advertising and Marketing Communications standards| brand standards| and format guidelines.

Oversees photo and video shoots to ensure shot-list captured for social media use

Attends and review internal training materials as needed

Keeps apprised of all relevant client| industry and market developments.

Verify marketing information provided to the properties is accurate| complete| timely| and enables hotels to meet or exceed guest expectations.

Analyzes information and evaluates results to choose the best solution and solve problems.

Perform other duties| as assigned| to meet business needs.

Responds to ad-hoc requests.

Additional Responsibilities

Maintains positive working relations with hotel stakeholders| internal customers and cross-department teams.

Provides feedback to continually improve work processes and systems that support program execution.

Attends training and conferences to increase subject matter expertise and deepen skills; Actively seeks out opportunities to learn more about the digital industry.

Manages time effectively and presents ideas| expectations and information in a timely| concise| organized manner.

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Director Digital Social Media – The Fairmont Chateau Whistler – Canada-Whistler

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Job Description – Director- Digital Social Media (CWR02240)Employee Status:
Regular
Director- Digital
& Social MediaReporting to the Regional Director of
Digital Marketing- the
Director- Digital
& Social Media
is responsible for increasing our regional- property-specific and destination brand awareness via digital and social marketing campaigns. This role is integral to establishing a 360 degree regional digital strategy that will integrate all four MTN properties (Fairmont Banff- Fairmont Chateau Lake Louise- Fairmont Jasper Park Lodge & Fairmont Chateau Whistler) and all key departments.
Hotel Overview:
Nestled at the base of Blackcomb Mountain- The Fairmont Chateau Whistler resort defines mountain luxury in the heart of Whistler- British Columbia – Host Mountain Resort of the 2010 Winter Olympics. Located in the spectacular Coastal Mountain Range- Whistler is Canada`s premier- year-round outdoor adventure destination – just two hours north of downtown Vancouver. Offering ski-in- ski-out convenience and on-site championship golf course- The Fairmont Chateau Whistler is Whistler`s largest conference resort hotel with 539 guestrooms and suites- exceptional dining in five unique outlets and full resort amenities including a slopeside Health Club. Since opening its doors in 1989- this landmark destination has welcomed guests and colleagues to an unforgettable mountain adventure – start yours today!
Summary of Responsibilities: Reporting to the Regional Director of Digital Marketing- responsibilities and essential job functions include but are not limited to the following:
Digital Marketing:

Coordinate regional marketing opportunities that support all 4 propertie

Identifying opportunities & coordinating regional campaigns with local partners- DMO & PMO- etc (eg: Travel Alberta Blasts- ad opps.

Integrate/align
branding efforts across e-marketing
and on-line advertising initiatives
Plan Ad buys/IOs – Define campaign scopes and schedules
Run Google Adword campaigns
Identify campaign KPIs
Build ad creative in standard digital formats as well as social formats such as carousels- IG story ads- video etc.
Drive digital ad campaigns across Twitter- Facebook- TripAdvisor- GDN- etc.
Assist in the tracking- tagging and trafficking of creative
Reports on ROI- benchmarks & other campaign successes metrics using Google Analytics- and native social insights.
Monitor trends in marketing- applications- and emerging device opportunities
Deploy campaigns using granular targeting- weather triggers- Past Locations- etc.
Support and continue ongoing development of microsites.
Identifying and developing partner opportunities key to resorts
Insuring online campaigns are consistent with offline (offer- flight times- creative- etc)
Have an omni-channel marketing approach to initiatives
Assist with the development of marketing budgets (to insure RM regional offers are forecasted
Provide support in strategic planning- market research- presentation development and any other additional requests as required

Social Media Duties:

Demonstrate an ability to drive online outreach across digital social channels and is well versed in current digital trends
A creative thinker with organizational skills- the Director continuously improves the region`s social media reach across our current 28 channels (Twitter- Facebook- Pinterest- Instagram- LinkedIn and Youtube.)
Ongoing development of SM standards and tactics
Strategic approach to Digital PR syndication
Plan effective social media influencer programs
Blog management- content development and posting
Plan and develop amplification campaigns in social media for marketing campaigns; Integrate social media plans into larger marketing campaigns.
Assess- scope- and plan social deliverables
Prepare measurement and impact reports summarizing the results of social media campaigns
Support 24-7 listening and monitoring programs and reporting
Develop the talents of team members – Sharing and training said tactics with the social media committees at the respective properties
Work with the Regional Multi-Media Content Specialists to develop unique and emotionally compelling content.
Develop relationships with team members in all key departments and with all strategic destination partners
Link building- digital asset optimization (DAO)- social media optimization (SMO)- social media integration- content direction- conversion rate optimization
Support & train social media selling skills in T&L Sales and Group Sales managers
Aggregating content & generating bimonthly internal Bambu email

Qualifications:

Minimum
5 years Digital Marketing Experience

Minimum 3 years
experience in digital and buying

Strong comprehension of IAB ad standards

Strong understanding of current SEO tactics

Minimum 3 years Social Media and Content Development Experience

Resort Hotel experience preferred but not required

Excellent communication skills- both written and verbal required

Strong interpersonal and problem solving abilities

Highly responsible & reliable
Familiarity with:

Adobe Creative Cloud
Google Analytics – prefer certification
Google Adwords – prefer certification
Sprout or other social media analytics tools
Basic HTML
Visa Requirements: Must be legally eligible to work in Canada.