Account Strategist – OPENROAD autos – British Columbia CA

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openroad auto group logo canada
OpenRoad Auto Group is currently seeking to expand our team with a full time Account Strategist at OpenRoad Head Office – Marketing Department.
 
A Career at OpenRoad Means You’ll Enjoy:
 
Many opportunities for internal growth
Comprehensive healthcare benefits package
Discounted vehicle purchase program
Associate perks program
Company social events
And more!
Your contribution:

Be part of OpenRoad’s Marketing Department, a full-service internal ad agency that serves the group’s dealerships and internal retail “clients”
Reporting to the Marketing Manager, act as the account strategist and coordinator for various dealerships, and work with dealership management to deliver promotions and campaigns that meet business needs
Research and analyze data to help develop growth strategies and campaigns for dealership accounts
Working with the Marketing Manager, Director and dealership General Managers, coordinate external and in-store events, including model launches, private sales, and scheduling and supervision of street team staff
Working with a graphic designer and digital strategist, create and implement activation’s to build leads and sales for assigned dealership accounts
Support production of dealership videos to support sales and awareness
Create and send e-mail and direct mail campaigns, ensuring content accuracy and pulling database lists to generate leads, increase awareness and support sales
Create and review social media posts and campaigns
Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
Assist with producing ads and writing radio scripts to support monthly sales campaigns, working with Communications
Working with our media buyer, digital buying team and creative services team, ensure that ads are properly scheduled, and production deadlines are met
Assist with executing group brand strategy projects, ensuring compliance and good understanding at the store level
Maintain budgets, process invoices and purchase orders, and uphold company and department policies, practices and systems

Provide additional coordination and marketing support as required
This position will be expected to perform other duties as assigned by management
What it takes to be part of our dynamic team:

2+ years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry
Degree, diploma or equivalent experience in marketing, business, or communications
Proven success in online marketing, blogging, guerrilla marketing, event coordination, co-promotions, customer relationship, and content generation and business/sponsorship partnerships
Willingness to work potentially long hours at various times of the day for vehicle launches or driving events, and sponsorship activation’s, including weeknights and weekends
Strong attention to detail, with excellent time management skills and ability to work with pressing deadlines
Experience in overall project management with a creative mind
Responsible individual with a mandatory valid BC Class 5 driver’s license and a clean driving record
Experience in luxury and mainstream brands preferred
Fluency in multiple languages is a strong asset (specifically Mandarin, Hindi, Punjabi)
Passion for cars and knowledge of automotive industry is a significant bonus