Digital Demand Executive – SAP Education, Bi-Lingual (Spanish and/or Portuguese) Job
City: Vancouver, BC, CA
Requisition ID: 200326
Work Area: Sales
Expected Travel: 0 – 10%
Career Status: Professional
Employment Type: Regular Full Time
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.
The purpose of this position is to create interest and demand for SAP Education’s suite of course offerings and products by establishing timely and consistent communication with our customer base. The primary goals will be to;
Execute targeted outbound campaigns via phone, chat and email
Grow our targeted list of Education consumers using both internal and external tools to increase the conversation around the value of Education
Generate qualified sale leads
For targeted outbound campaigns, leads will be qualified according to the BANTS methodology, and handed over to Inside Sales using standard global process.
Campaign Execution & Lead Management
Assist in planning call and e-mail activities to generate leads using the most efficient means, in collaboration with the Education Marketing, Delivery and Field Sales teams
Align with SAP Education’s Demand Council to ensure all campaign activities are supporting the needs of the larger organization.
Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) as agreed with management
Pass qualified leads to sales resource for sales stage execution
Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports
Expanding the Learner Database
Establish a methodology to continually develop our list of individuals interested in SAP training
Leverage social media tools to establish new contacts and communicate education messaging and campaigns
Opportunity and Lead Nurturing
Support follow up on aging/stagnant leads and help to identify opportunities to re-energize back into an active sales cycles
Plan call and e-mail activities in close alignment with Inside Sales / Field Sales for most efficient opportunity acceleration
Drive ongoing nurturing of opportunities expected to enter active sales cycles in 6-12 months out as agreed with management
The DNA will have the same KPIs as the ISE, based on Pipeline & Revenue
Data entry in the IC Web Client/ CRM system
Document all the campaign execution and lead/opportunity management activities using the adequate systems correctly, work together with manager/expert as necessary
Training & Enablement
Participate in activities to enhance demand generation and product/solution skills
Be active part of either classroom, e-learning, virtual classroom or mentor-lead activities
Complete and qualify on all Level 1 enablement activities within 3 months and Level 2 activities in 12 months.
Minimum 3 years’ experience in Demand Generation or Inside Sales environment
Preferably Telemarketing experience, specifically high volume phone-centric work
High volume activity working environments, involving phone and a CRM / contact management system
Business level English
Bi-lingual required- Spanish and/or Portuguese
Bachelor or equivalent business experience